Jessica Schock

In 2022 Hydrafacial underwent a rebrand. The color palette was narrowed down from an array of candy colors to ranges of blues and teals with black becoming the foremost brand color. Black was the unifying color to the parent company, BeautyHealth.

The rebrand was rolled out in stages across all touch points: B2B marketing, B2C advertising, the MyBeautyHealth app, provider tools, education materials, the website, influencer and trade show events, etc.
Agency Partner: Free The Birds

Model photography was updated to a bright, clean, and positive look and feel with a diverse group of models to show the treatment versatility and range of clientele.
Photographer: Angela Marklew
Production: Amber Dobson, Alex Tamura

Product photography was introduced to the brand for the first time. Shot like makeup and skincare, the vials of product were highlighted to seem approachable to the average consumer but covetable to the providers of the Hydrafacial treatment.
Photography: Jon Paterson
Styling: Kaylan Love

Hydrafacial and parent company, BeautyHealth, wanted to create an app that would help clients find providers that are close to them, that offer the services they want and to reward those clients for repeat visits.
Much like Allé and other aesthetic apps have points, they also cover more than one service. So instead of calling the app something around just Hydrafacial, we left it more open to new service offerings by keeping it “MyBeautyHealth”.
App was designed with the help of a design agency.

Product Manager: Tricha Mata
Copywriting: Corinne Lee
Creative Direction: Jessica Schock

Model Photography
Model: Ariana Grande
Photographer: Ramona Rosales
Creative Direction: Jessica Schock
Makeup Artist: Michael Anthony
Hair: Josh Liu
Styling: Jamie Mizrahi

Product Photography
Creative Direction: Jessica Schock
Photographers: Dan Simmons
Product Stylists: Kaylan Love (FKA Gies)

Model Photography
Creative Direction: Jessica Schock
Photographers: Jenn Collins
Makeup: Kate Synnott

For Morphe’s Holiday 2022 collection, instead of traditional “gift-giving” themes, we wanted to harness the excitement of the holiday parties themselves. The twinkling lights and glitter, the thrill of dressing up, even if it’s just for a work party!

Product Photography: Hudson Cuneo
Product Stylist: Kaylan Love
Creative Direction: Jessica Schock

Morphe’s summer season collection, Up Til Dawn, was meant to invoke the hot, sexy, Miami nights.

Model Photography:
Photographer: Jessy J
Makeup Artist: Nicole AKA @Lipsticknick
Creative Direction: Jessica Schock

Product Photography:
Photographer: Hudson Cuneo
Stylist: Kaylan Love
Creative Direction: Jessica Schock

MJB partnered up with a cast of beauty influencers to promote the eye product, Highliner. We created images to highlight the influencers’ personalities within the context of New York City. Product shots were styled to help this storytelling.

Model Photography:
Photographer: Atisha Paulson
Makeup: Morgane Martini
Creative Direction: Jessica Schock
Casting: Charlotte Cleary, Nadi Aung, Tara Loftis

Product Photography:
Photographer: RC Rivera
Styling: Nissa Quanstrom
Creative Direction: Jessica Schock, Rachel Suter

MJB repromoted it’s core eye product, Highliner, and focused on artistry by makeup prodigy Sam Visser.

Model Photography:
Makeup Artist: Sam Visser
Photographer: Taylor Jewell
Art Direction: Jessica Schock

The post-holiday 2019 launch of Liquid See-quins Eyeshadows

Product Photography
Creative Direction: Jessica Schock
Photographers: RC Rivera, Jon Paterson
Product Stylists: Bryson Gill, Anna Lee

Model Photography
Model: Lila Moss
Styling: Katie Grand
Creative Direction: Jessica Schock
Photographer: Zoe Grossman
Makeup Artist: Morgane Martini

Social Videos
Creative Direction: Jessica Schock
Video Director: Alex Tamura
Producer & Editor: Trevor Tillman
Makeup Artist: Gilbert Soliz

The 2019 launch of Accomplice Concealer & Accomplice Beauty Powder.

Product Photography & Visual Merchandising:
Creative Direction: Jessica Schock
Photographer: RC Rivera
Copy: Pauline Lee

Model Photography:
Creative Direction/Styling: Katie Grand
On-Set Direction: Jessica Schock
Photographer: Anairam
Makeup Artist: Morgane Martini

The 2020 launch of At Lash’d Mascara and The Gold Collection Eyeconic palette and Highliners

Product Photography
Creative Direction: Jessica Schock
Photographer: RC Rivera

Visual Merchandising
Creative Direction: Jessica Schock
Model Polaroid Photography: Morgane Martini

Model Photography
Creative Direction: Jessica Schock
Photographer: Eric White
Makeup Artist: Morgane Martini

In 2019 Marc Jacobs launched his first foray into skincare with Youthquake Moisturizer.

Creative Direction: Jessica Schock

Campaign Photography:
Product: Raymond Meier
Model:
Creative Direction/Styling: Katie Grand
Photographer: Charlotte Wales
Makeup Artist: Diane Kendal

When bareMinerals developed the new barePRO foundation, they wanted to convey several things: that it was a pressed powder, that it was breathable and that it came in a large range of shades. I wanted to translate all these concepts within the product photography. I used the shape of the pans to show curvature and movement so the product didn’t look too heavy. Typically bareMinerals didn’t do product smears for pressed powder, but I wanted to show the breathability with the fading of the smear at the end and to give it a more modern, angular take.

Lastly, I utilized CGI to create a stylized shot of all the pans together to show complete shade range.

I translated this clean, modern feel within the design of the press brochure with on-figure photography to glamourize the product further.

Art Direction: Jessica Schock
Product Photography: Keate Barker
CGI: PacDigital

To introduce bareMinerals’ new line of skincare, I kept the look clean and bright putting the color emphasis on the natural ingredients. The new skincare was briefed to be very sensorial, so to bring that to life the PR materials utilize soft-touch coating on the box, bag and covers of the brochure. Since this was the introduction of twelve new SKUs as part of a 3-part ritual, I decided to keep the design very straightforward to reflect the simplicity of use. 

Art Direction: Jessica Schock
Copywriter: Mollie Jensen
Product Photography: Stan Muselik
Ingredient Photography: RC Riviera
Product Styling: Nissa Quanstrom

bareMinerals had the fortunate opportunity to open a concept store in SOHO for two years. The concept for the Shade Shop was to turn bare’s customers’ way of shopping for foundation on it’s head: shop by skin shade instead of by product type.

The environment was designed to embody the bareMinerals’ “california chic” look, with images of women wearing very natural looking makeup amongst modern, earthy textures. Modular stations were created with museum displays of the types of foundations reflecting that station’s shade range.

A wall rubdown depicts the company’s mission statement, which is also reflected in the “faces” installation on the wall across from it. The “Faces” piece is 45 women with little or no makeup and their personal thoughts on what makes them feel beautiful.

Store Design: Amanda Thevenot
Art Direction: Donjiro Ban
Environment Graphics: Jessica Schock

Stella & Dot’s primary focus for their business is recruitment of “stylists” for their business network to grow. My role was to redesign their Opportunity brochure for in-person recruitment, as well as their Opportunity page on their website.

My approach for the brochure was to organize the pages in a way that made sense for the “pitch” conversation that a current stylist would have with a potential one. I worked directly with owner and CEO Jessica Herrin to determine the correct order of conversation to make it the easiest for their stylists to explain to their recruits. Jessica always wants to emphasize how fun owning working for yourself can be, so I utilized their bright color palette and vibrant patterns to help energize the story.

The Opportunity web page had been just a large wall of nameless stylist faces which to someone who was just browsing, would mean nothing. it wasn’t personal and for the women who sell Stella & Dot accessories it’s usually a very personally fulfilling thing. They commonly referred to these women in different commitment categories to show variety. So I divided up the stylists into their respective categories and gave them back their individual identities so casual browsers or those interested in the opportunity could find someone whose story resonated with them personally.

Art Direction: Jessica Schock
Photo Direction: Kristen Durham

*Note: at the time of design, their website was not responsive.

SheKnows Where the Other Sock Went started off as a campaign solely to promote SheKnows. The idea was to answer the question "What does she know?" and the answer was a solution to every day conundrums. SheKnows where the other sock went and she is resourceful enough to know what to do with all the mismatched socks!

It grew into a large charity campaign for Autism Speaks. We brought on Michael Costello from Project Runway to design the dress, Toni Braxton to model, and America's Next Top Model photographer Nigel Barker to shoot the ad. The end result was to auction off the dress and give the money to Autism Speaks. The campaign was supported with ad placements, a Fashion Week event to raise awareness and a walk for Autism Speaks in Florida.

My role was to design the ads (both web and print) as well as the microsite where all the ads directed.

When SheKnows launched a new show or website they wanted to attract the attention of potential advertisers by buying media with AdWeek. 

allParenting was a new site that found the whitespace within the parenting website sector by covering the more difficult parenting topics of tweens and teens with it's content.

Homergency was a home repair charity show that won several local Emmys. 

For almost every new product launch bareMinerals' PR team has a press card or book designed to accompany product going to beauty editors. 

The three examples shown are:

Pop of Passion Lip & Cheek Oil Balms
Art & Photo Direction: Jessica Schock
Product Photography: RC Rivera
Product Smear Stylist: Nissa Q

Artistry Brushes (Restage)
Art & Photo Direction: Jessica Schock
Product Photography: RC Rivera
Brush Box Design: Jesse Keene & Amanda Umholtz

5in1 Eyeshadows
Art Direction: Jessica Schock

4 Looks to Luxe Trend Kit

In-store poster
Social Media images

Art Direction: Jessica Schock
Photographer: RC Rivera
Product Stylist: Nissa Quanstrom

Astoria Boulevard is a NYC-based band with a folksy flair. They used Kickstarter to raise the money for their second album, and I was honored to take the job designing their album and announcement collateral.