While at Colangelo I was assigned first to Smirnoff Vodka and Smirnoff ICE, and was later given the opportunity to work on the beer brands Guinness Draught, Harp, Smithwick's and Red Stripe.
My primary responsibility was to brainstorm and execute promotions to target brands' specific consumer profiles. In addition to the creative execution, I presented my work directly to the client, wrote headlines, assisted in the art direction of photoshoots and managed vendors.
Client: Diageo North America
Agency: Colangelo Synergy Marketing
Art Direction: Jessica Schock
Creative Direction: Duke Dellarocco
Photography: Jens Johnson
Copywriter(s): Joe Ehlinger/Jessica Schock